Bailie Pelletier
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RESUME
Professional ​
info​​
I am a recent graduate of the Brian Lamb School of Communications at Purdue University, where I obtained my B.A. in Public Relations with a minor in Management. I am passionate about campaign development through media outlets that effectively attract the intended audiences. I possess a keen work ethic, proven leadership, and demonstrable success.
Work​
experience​
Buchanan Public Relations | Philadelphia, PA | Summer 2019
​Intern
• Responsibilities include: constructing pitches and media lists, creating social media content calendars, graphic design, writing blog posts and conducting various market research.
• Helped launch ultra-premium ice cream brand, Art cream
• Currently running social media accounts for Art cream, an accounting firm and an executive search firm.
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Pondurance Cybersecurity | Indianapolis, IN | ​2018 - 2019
Marketing Communications Specialist
• Started as Marketing Intern, promoted to current position upon conclusion of internship.
• Handled the production and implementation of blog posts, White Papers, sales collateral and landing pages.
• Strategically managed company’s 3 social media platforms: increased average total engagement by more than 50% for each platform.
Boiler Communications | Purdue University | ​2017 - 2018
Account Associate
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• Etcetera: Effectively portrayed client as an expert in the fashion industry through the development and management of social content. Set goal to obtain 50 unique hits on blog site, obtained 150 by end of campaign.
• USATalk.org: Strategically raised awareness of a political discussion forum by 56.8% through social media promotion and content creation geared towards main publics.
• Special Olympics: Created the communication plan for the campaign, centered around social media strategy/engagement, increasing volunteer perception and understanding, and talent acquisition. The campaign resulted in 50 new Instagram followers, 80% increase in Facebook engagement and one new web development employee for my client.
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Skills
Adobe Suite
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Social media messaging and analytics
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Google Analytics
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Public speaking/presentation delivery
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Branding & storytelling
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Search engine optimization
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Buffer & Hootsuite
Awards & Achievements
PRSA Pinnacle Awards, Best of Show - Etcetera CampaignPHP
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Original article published in the Indianapolis Business Journal
Education
Purdue University - West Lafayette
​2015 - present
B.A. Public Relations & Strategic Communications
Minor in Management
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